Graceful Healing Massage
Ux, Ui, User Research, Web Design
Project Brief
One of the first issues that came out of the initial one-on-one sessions was the need for better control of client information. The owner was using an online scheduling website but wanted to increase her ability to capture potential clients who could not schedule. When we first started looking at the layout, the owner was very hands-on with how it looked.
Over a few months of edits and changes, the final layout was approved. Later, a few additions to user flow were requested for Graceful healing. It was announced that she was changing rates and hours, and it was required to make an announcement on the page when users landed. A simple landing page was created to let users know of the update to make clients, new and old, understand the price difference.
Client Problem
- Looking for a way to centralize service information
- Provides services at new location
- Needed update logo and branding
- Current website was only linked to service pageÂ
- Looking to increase online schedules and booking
Target User Research
Concept and Brainstorm
Updated Info
Better SEO and Ranking
Provide fast and reliable connection for booking
Maintain control over communication and contact information
Possible lead generation for private and corporate class’s
Branding and Design
Color Palette
Logo Details
Colors: Red and Black
Font: Cera GR Black
Brand Fonts
Header: Karla
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*-+()
Brand Fonts
Body: Rubik
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*-+()
Logo Variations
The initial concept request for the brand was a to use a red frame glassware icon in in the design. The client picked the logo colors and brand identity as the preferred design. However, it was challenging to find red glasses icon that matched the clients’ needs when looking at potential icons. Therefore, a new icon was illustrated and used to better represent the clients needs and brand identity.
Brand Vision
Help clients through incredible advancements achieved physically, mentally, and emotionally with the aid of massage therapy,
Logo Variation 1
Logo Variation 2
Design Solution
Website Launch
In a later client meeting about a year after the website was launched, it was the request of the business owner that the images be updated. At this point, we scheduled a site photo session and created some images that show off the style and personality of the business.
Another pain point that came up at some point was a positive update for the business. Due to some successful marketing and branding, the clients’ schedule was overbooked, and older clients were having scheduling issues. It was initially requested to create a way to send new clients to another provider but this was later put on hold once the schedule and booking process was worked out.
