Inman Pool Service

Small business website builds can quickly become more complicated when working with second-generation owners. The initial website is usually built before the current owner takes over the business. They had very little information about the existing site and what they wanted. Getting site content from clients can often be difficult when the build is not a priority. A good amount of time was spent getting account access and transferring a domain and google my business pages. Working with clients to help them create site content becomes the priority in this situation. This work is often done through phone calls or one-on-one sessions to walk through site information.

It was an initial requirement to ensure that new clients have quick and easy access to phone and contact information. The owner was not sure his clients would want to spend much time filling out any information. It was necessary to ensure that website forms were a simple and easy step for all users. This step was implemented through a large “call now” button in the website’s header. This call now option allows all clients to make a simple call to the business owner without extra steps.

When creating a new logo for Inman Pool services, it was necessary to make sure it was unique. When looking at the competition in pool cleaning, it is easy to find the very same icon and illustration. With a few examples and mockups, the client liked modern and clean logos and updated font and color choices. After a handful of changes, the client landed on the current logo design and branding.

Over a few months of updates and changes, the owner approved the final layout and site copy. It was necessary to help increase the site’s search engine optimization to ensure it had as much content as possible. Ongoing growth in the site content is still a priority and has been noted in follow-up communications.